Metro was founded with a mission to challenge conventional optical brands by creating an affordable, transparent alternative using high quality materials.

Based in Gothenburg, our hometown, where a constant flow of people and cultures come together in a small area, we find our inspiration from the ever-evolving mix of trends. This energy continues to shape our brand and push its boundaries. Metro is a symbolic name for the everyday runway - where you define the style, wear the look, and set the standards.

Since day one, even as we've grown, Metro has stayed true to its purpose: to offer well designed, high quality frames that are accessible to everyone.

To us, it just makes sense. Make it easy. It’s just eyewear.